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Video can transcend language and cultural barriers. It can showcase real human moments all across the globe, even the silly ones. Take the video of the talking twin babies. That video was shot in Brooklyn, and has been viewed more than 10M times in the US and 30M times outside the U.S. 5% of its views came from Brazil, another 5% from Russia. Turns out, 1 out of 100 people in the Philippines watched these two babies from New York. One of the great joys of a global platform is finding out that people from afar can relate, connect, and appreciate your videos.

You’ve been able to discover who is watching your videos and where they’re coming from for awhile now on YouTube, through Insight. Now we want to make it even easier to learn about your audience, so we’ve replaced Insight with YouTube Analytics. Analytics will be released to everyone on a modern browser over the course of the day.

Check out some of the latest features in Analytics:
  • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
  • Audience Builders: Discover which videos are driving the most views and subscriptions.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.
The Creator Playbook has also been updated to show you how to use your new Analytics to build and engage with bigger audiences, earn more money, and make better videos.


In the meantime, visit the Help Center for more information on Analytics.

Ted Hamilton, Product Manager, recently watched, "British Animal Voiceovers."

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In addition to some changes to our new video page, which we reported in a separate post, here are some things that have launched recently:

Invitation to Facebook Connect: You've been able to connect your YouTube account to your Facebook account for a while now in order to AutoShare or to find friends to subscribe to. Less known is that the YouTube homepage can show you the YouTube videos your friends are sharing on Facebook; we've kept this under the radar while we've ramped up support. But now, when you log in to your YouTube account, you'll get a prominent invitation in the Recent Activity module (see below) to connect to Facebook, which we highly recommend that you do. In fact, we hope to integrate more social networks with YouTube going forward: knowing which videos your friends are sharing on social platforms is one of the best ways to discover those clips that you, in turn, just might feel compelled to pass along. That's how we found this gem, a lovely virtual choir.




Real-time sharing: AutoShare lets you effortlessly share videos from YouTube to Twitter, Facebook or Google Reader. What you might not have known is that until recently, it took about 10 minutes for those items to get pushed out from YouTube to these platforms. Now these actions happen instantly, in real time.

Partner Program expands again: Exciting! Users in Israel and Mexico can now become members of the YouTube Partner Program (YPP). To sign up, click here.

Subscribers tab in Insight: The number of subscribers you have is an important metric for many YouTube users, as it indicates how many people love your videos so much that they want to be sure never to miss one. (Speaking of which, we commend Nigahiga, who recently hit 2 million subscribers to become YouTube's No. 1 most subscribed channel of all time. But, we digress.) Insight, YouTube's analytics tool, recently added data about the evolution of your subscriber numbers over time, broken down into new subscriptions and unsubscriptions per day. Head over to your account's Insight area to check it out.

Planning our April Fool's Day joke: What joke? :) We just wanted to see if you were reading this far.

The YouTube Team

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This graph fascinated us and so we wanted to share. It shows the number of videos that receive specific star ratings: one star for when you loathe something, five for when you love it. Judging from this chart, it looks like some of you are moved to rate videos when you don't like them, but the overwhelming majority of videos on YouTube have a stellar five-star rating:



Seems like when it comes to ratings it's pretty much all or nothing. Great videos prompt action; anything less prompts indifference. Thus, the ratings system is primarily being used as a seal of approval, not as an editorial indicator of what the community thinks about a video. Rating a video joins favoriting and sharing as a way to tell the world that this is something you love.

We're glad there are so many awesome videos on YouTube, but all of this begs the question: if the majority of videos are getting five stars, how useful is this system really? Would a thumbs up/thumbs down be more effective, or does favoriting do the trick of declaring your love for a video? These are just some of the questions we ask ourselves as we look at data like this and think about how to build the best, most efficient site for you.

What do you think? How useful are ratings? How do you use them? Please leave a comment below.

Shiva Rajaraman, Product Manager, recently rated "Dr Who and the Daleks."

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We're back with a rundown of the new features and changes that went live recently:

Friend suggestions: As mentioned in a previous post, we've started the first phase of the "find your friends" project with a module on the homepage that makes friend suggestions based on the email addresses of people with whom you've shared videos on YouTube in the past. (Suggestions based on your Gmail address book will come soon.) Recommendations will be limited to people who have the "let someone find my channel if they have my email address" flag set.

Activity subscriptions: To this point, subscribing to someone meant never missing any of their uploads. But now, any new subscription you make will notify you of all public actions that user performs (uploads, favorites, ratings, comments, etc) in your Recent Activity module on the homepage. This should make it a lot easier to find cool videos: just see which videos your friends and other curators choose to interact with. (We've been calling this project "subtivity" internally.)

Trending Topics:
When there is a spike in searches on a given topic, we are beginning to tease that out on our browse pages to help you see what the world is watching on any given day. You might see the queries appear in a "Trending Topic" spotlight on that category's browse page or at the bottom of the page. We're testing how this performs and if it does well, we'll find a permanent home for it on the browse page and potentially more broadly on YouTube.

Sticky HQ:
When you switch to view a video in high quality and lean back to enjoy the wide player experience, having to lean forward again to switch the experience back on, video after video, can be a real chore. Moving forward, your choice is "sticky," meaning that when you "go wide" it will persist across your session. We're looking to make more of your video quality choices simpler and persistent so we'll be watching this one closely.

Effortless "More Comments":
Replacing the page-based system, we will now have a "Show More Comments" link at the bottom of comments that, when clicked, quickly appends 10 more comments to the end of the list.

New Discovery Features in Insight:
We've released three new features in our analytics tool that should give you more sophisticated ways of using Insight so you can better serve and understand your audience. Now you can access a "discovery over time" graph that combines data about your views with where those views came from; a "views from mobile" section where you can see which of your video's views came from mobile phones or platforms that use our APIs; and "views from subscribers" where you can more deeply understand how the homepage subscriptions module, the subscriptions page, and subscription email drive views of your videos. Full post in the Biz Blog.

Resume where you left off:
Let's say you're watching an epic (read: longer than 20 minutes) video, and you get distracted and click away. The next time you return to the video, it will resume where you left off watching, assuming you've watched more than one minute of the video and there are more than three minutes left.

Subscriptions comes to Shows, Movie Trailers:
Subscribe to your favorite shows on YouTube to never miss a new episode. Find the show you want to watch, go to its About page, click Subscribe, and episodes that hit your inbox will indicate the name of the show (as opposed to the name of the channel or provider). In addition, you can also subscribe to our movie trailers page to never miss any of these film promos.

Poster art in Movies:
Move over, thumbnails! Films in our movies section can now display vertical poster art if the partner provides it.

Comments welcome below or in our forum.

Best, The YouTube Team

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When you discover videos on YouTube, we try to provide you with useful information about what it is you're watching -- like total views, the number of ratings, and other metrics that make the site more transparent and the videos themselves more interesting. Uploaders can find even more information about their videos via our free analytics tool, YouTube Insight, including stats about their popularity, geographic audience, and viewer demographics. But most of this information is hidden from the view of the millions and millions of people who've never posted a video to the site, and who therefore don't have access to much of the data we make available to uploaders.

That's why today we're giving you the ability to make some information collected in Insight available publicly to anyone watching your videos on YouTube. Now when you watch a video, you can learn even more about it and its audience: on the watch page, under the "Statistics & Data" section, you will be able to see metrics about a video's views over time, its popularity in different parts of the world, the top drivers of traffic, and the video's top three audience demographics.


If you've uploaded a video, you will be able to choose whether or not you want to make this information public. (You can turn this feature on or off for any or all of the videos you upload, by adjusting the privacy settings for your videos under "My Account.") But we think that providing your audience with more information about what they're watching can help you drive views and sustain a more engaged audience. And of course, for those of you who are partners, allowing statistics to be displayed with your videos is actually a great way to attract advertisers.

We hope this feature, like others we've launched this year, will help us further open up analytics on the site, making it easy for users to play with YouTube information across different platforms.

Posted by Kenny Stoltz, Product Manager